Archive for August, 2011

Promoting Your Music, Part 2

August 24, 2011

By Joe Corazzi

Mr. Corazzi has long been an advocate of supporting new musical talent through popular venues and technology. A few suggestions were passed down to him as a guide to music publicity below, covering methods of generating interest ,, branding a style and persona, and going all-out in promoting. Here are some of the guidelines handed down by succesful artists and promoters.

Dance Club

Once you have a few singles or a complete album, shift your focus to introducing fans to you, your persona, and your work. Build a website and register for social networking sites such as Facebook and MySpace, the latter of which allows users to add streaming music to their homepages easily.

Think back to how you learned about your favorite artists. You may have heard their songs on the radio or perhaps visited their web pages and downloaded sample tracks. Until listeners hear your music, they cannot decide whether to invest in you. Upload one of your best songs to your website for downloading, or stream the song on your site or social page. Most importantly, people who enjoy your music will want more; make sure they know where to go to buy it.

The Internet may be the easiest method of spreading information, but it may not attract potential offline buyers. Before your next visit to your local nighttime hotspots, draw up flyers, produce stickers, and record free singles to pass around at such locations. Talk with club owners and contact local radio stations to see if they might consider playing your music during primetimes.

Most importantly, never stop working. When people become interested in your music, make sure you have more ready for them. As you promote chosen singles, keep revising old tracks and developing new ones.

About the Author:
A Chairman with Capital Group Inc., Joe Corazzi wields 39 years of experience in the investment field. Over the course of his career, Joe Corazzi co-founded Country Music Television (CMT), a network featuring videos and programming that promotes country music and lifestyles.

Promoting Your Music, Part 1

August 24, 2011

by Joe Corazzi

As the co-founder of Country Music Television, Mr. Corazzi appreciates music that holds a message, as well as the tenacity required of musicians who create and promote their own work. Having spent a great deal of time learning the ins and outs of music promotion he was n handed down a few ideas for beginners interested in breaking into the industry.

Album

Choose an attainable goal that fits your schedule. Some musicians prefer to write and record one song, honing it until they feel comfortable passing it around. Others, mainly those who have spent lots of time writing and recording, prefer to put together a whole album. Should you go this route, pick two or three of your best tracks and plan to use those to demonstrate your abilities to studios, clubs, and anyone that may be interested in your sound.

Of course, not all music resonates with everybody. Research on the type of music you want to make and learn more about the genre’s demographic. Spend some time thinking about what drew you to that particular type of music. Why do you like it? What inspired you to create more music in its vein? Pick out the key appealing elements and make sure to inject them into your music.

Creative people draw inspiration from their forbearers. Your favorite musicians achieved renown because they understood what their fans wanted from them, yet they also added their own style to each track. Incorporate popular elements of the genre into your music, but make sure to infuse your tunes with a uniqueness that clearly separates you from other artists.